Tesco pulls plug on new advert after complaints from Mel B
UK supermarket Tesco has had to remove their recent advert using a picture of Mel B after the Spice Girls singer complained about it.
Yesterday (11 November), Mel B uploaded a picture to Instagram of Tesco's new advert in a bus stop, which used a picture of Mel B, and made references to the Spice Girls' "Stop" single in the print.
Mel B wrote, "Can the CEO OF Tesco DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you."
View this post on InstagramCan the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.
A post shared by Scary Spice Mel b (@officialmelb) on Nov 11, 2019 at 7:00am PST
According to NME, Tesco has pulled the plug on the advert after finding out Mel B was "unhappy".
Tesco bought the image through Getty, but got clearance to use the picture through a contract signed by Getty and Mel B's agent.
A spokesperson for Tesco said, "Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign. We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it."
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