Mendes' cover of Springsteen's Born in the U.S.A. classic "Dancing In the Dark" is part of Tommy Hilfiger's Classics Reborn campaign, which is, according to the company, a collaboration "to reimagine #TommyHilfiger’s classic style, more sustainably. Honouring the past while rising to meet the future."
We’re teaming up with @ShawnMendes to reimagine #TommyHilfiger’s classic style, more sustainably. Honoring the past while rising to meet the future. Classics Reborn. Click for more: https://t.co/yxY0ppgTNO #ShawnMendes #TommyXShawn#PlayItForward pic.twitter.com/DThOVu7jAM
— Tommy Hilfiger (@TommyHilfiger) May 16, 2022
Back in March Mendes released his latest single "When You're Gone".