Bridgers can now add CEO to her CV after confirming news of her new label Saddest Factory today (5 October).
The label is launched in partnership with Bridgers' current label Dead Oceans.
Bridgers says of Saddest Factory, "The vision of the label is simple: good songs, regardless of genre."
Saddest Factory even has its own interactive, computer desktop-style site, which features frequent CEO-inspired messages from Bridgers about numbers, attorneys and more, as well as messages and merch.
Musicians are encouraged to send their music to the label via their site.
