Yep, Perfume Genius is soundtracking an advert for Perfume. Genius.
It's a rather lovely rendition of the iconic ballad, with stabby synths and Mike Hadreas' stunning voice draped over the top. Is it sacrilege to tackle a classic, or this an invigorating twist? Compare to Presley's original and see what you think.
The nice folks at Prada have made the track available as a free download. Grab it now.
Check out the new ad below.