Fighting toxic masculinity with experimental disco grooves, Rhumba Club's new track is an empowering and emotive pop masterpiece.
"I wanted to take on heteronormativity in a brutal way," explains lead singer and writer Tom Falle. "'Normativity' is an anthemic pop track that gets people dancing and singing in unison - turning the audience into a homogeneous...normative mass. I imagine everyone doing the macarena whilst singing 'Let’s all do the normativity!' - it’s designed to create a kind of grotesque moment."
Shared alongside a This Is England-esque video, it's a defiant yet addictive moment of pure pop pleasure.
