Newcomer Keyes unlocks more pop perfection with "Black Magic"
26 August 2015, 09:45
| Written by
Hannah J Davies
Forget swilling cider under a flyover or perfecting Pythagoras - the new pedigree of prematurely polished artists (see: Lapsley, Lorde, SOAK) have spent their teens cranking out beyond-their-years gems.
Warwickshire's Jade Keywood may soon be a name to add to that list, channeling the tenets of teenage life - from unrequited love to literary discovers - into the music she makes as Keyes. On debut single "Black Magic" (released via London label Hand In Hive) a sensuous vocal from the 18-year-old snakes around a synth-fuelled beat. Could it be a supernatural force, she wonders, keeping her crazy in love? With upwards of 250,000 plays since May, her first online release "Veins" signalled the advent of an intriguing new artist. A second track, "Poor Man's Paradise", only generated more blogosphere buzz, with "Black Magic" now completing an exciting triptych of electropop earworms. A striking start.
Debut single "Black Magic" is out now via MILK.
Latest
- Mina Tindle joins forces with Sufjan Stevens on "Heaven Thunder"
- Yussef Dayes, Leon Thomas, Jorja Smith and more feature on Venna's debut album, MALIK
- PARADE share final preview of debut mixtape with new track, "It Moves"
- Tems announces Leading Vibe Initiative supporting women in music across Africa
- Bob Vylan share statement amid Glasto controversy: "We are a distraction from the story"
- Richard Ashcroft details seventh studio album, Lovin’ You
- Cain Culto taps Sudan Archives for new single, "KFC Santeria"
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
News
Listen
Southern rapper sosocamo blends the ethereal and the brash in “Chronic”
There's a new idol to worship, and he goes by Cain Culto
meg elsier puts pedal to the slacker metal on “sportscar [scrapped]”
Retail Drugs breathes fire in the blown-out alternative rock “manny”
Fabrizio Cammarata offers a sacred soundscape in “Asanta”
Verve-signed Aron! releases debut EP Cozy you (and other nice songs)
Reviews

Lorde
Virgin
30 Jun 2025

OSKA
Refined Believer
25 Jun 2025

Tropical F*ck Storm
Fairyland Codex
20 Jun 2025

Loyle Carner
hopefully !
19 Jun 2025