Welcome to Jinka’s liquorice-sweet soundscape: on her video for new single “Romeo” the artist, we’ve been told, is turning 100 – and you’re invited to her birthday party.
Jinka is in her play-pretend land, where the sonic architecture is made of billowing soap bubbles of pop and sprawling, synthetic basslines. None of it feels quite real, but you can hardly call it ripping up the rule book if, in Jinka’s world, there never was one in the first place.
With the same cartoonish adrenalin that is Charli XCX and SOPHIE’s calling card, “Romeo” is the latest single taken from Jinka’s debut EP Dr.Ara. The track proves that her talent for curating earworms has come on leaps and bounds since her first smattering of singles. While you’re listening to “Romeo”, you’ll wonder what brand of madness you’re indulging in. One thing's for certain: you won’t be able to get it out of your head.
“When you stream music it’s like you have access to an all-you-can-eat buffet,” says Jinka. “If you have an omnivorous taste like me, this might turn out to be dangerous, unless you embrace it and you’re not afraid to take a multidirectional approach and explore different perspectives.
“The moment we had finished 'Romeo' I was like: okay – this is the sonic palette which is going to serve as grounds for my future work in 2019.”
Jinka called on Polish director Emilia Kurylowitcz for the video, who has painted a surreal scenario with an oddball menagerie of Jinka’s party guests: Twin-Peaks’ BOB-turned-manic-stripper, aptly Transylvanian Nosferatu and a metal guitarist. It’s the only video far-flung enough to be a part of her world. Her debut EP Dr. Ara promises to be the rush of pure hedonism we all need.