London based (by way of Russia) newcomer Shura released her debut single “Touch” last month, immediately igniting a torrent of praise and ‘Next Big Thing’ murmurs. And it’s not surprising. “Touch” is as strong a debut single as you’re likely to hear this year.
Soft, lilting 90s R&B set against painfully honest lyrics that speak of that irreversible bond between a former lover (“there’s a love between us still but something’s changed and I don’t know why”). The track itself, as addictive and alluring as the close encounter mentioned within the song’s lyrics. Let’s hope that the imminent new material hits the same sensory zones.
For now, watch the all new accompanying video – directed by Shura herself – and acquaint yourself with this delightful new talent.
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- Softcult share "One Of The Pack" as final preview of forthcoming EP
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Sega Bodega
Dennis
St. Vincent
All Born Screaming
Pet Shop Boys
Nonetheless
