Lucas Nord delivers his best R&B vocal to date on brilliant new track "This Morning"

Nord, the man responsible for Tove Lo's "Run On Love", is of course a fine solo artist himself and "This Morning" shows off his knack for writing a pop/R&B banger.

Nord has come a long way from his early house excursions and with a soulful-as-heck voice at his disposal he's making music every bit as good as any other male pop artist out there.

Elastic bass and finger-click percussion leads "This Morning" into synth triggers and throbbing electronics; every moment of the track is sharp and clearly defined but it's Nord's vocal - which switches from an urgent strut in the verses to a passionate and smooth delivery in the chorus - that's the real star. The Swede mixes regret and pleading petitions in his expletive-laden lyrics, but this only serves to imbue an already great track with an overwhelming sense of honesty.