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Touts charging £12,000 for Adele tickets on secondary ticketing sites

29 February 2016, 10:36 | Written by Laurence Day

Adele's upcoming tour is sure to be one of the biggest live music events of the year - but most fans are being priced out by touts.

There have also been multiple reports of tickets going for up to £25,000 on the likes of Get Me In and StubHub. The Guardian says: "The four main ticket resale websites are offering seats for her 20 UK arena dates for more than 290 times their face value. Fans wanting tickets for the sold-out London O2 concerts are being asked on Get Me In – the resale arm of Ticketmaster – to hand over as much as £24,840 for a seat with a face value of £85. That figure includes a cut taken by Get Me In. Rival resale website StubHub is offering seats for Adele’s eight London shows for up to £23,600 each, including fees."

While we couldn't see any at that dizzying price, we found some on StubHub accelerating past the £10k mark: Upper 420 on 16 March, Lower 102 on 4 April, and Lower 111 on 5 April.

The record-breaking star has been vocal on her dislike for touts, going as far as to ban them from buying tickets. The legendary Prince even shelved an entire tour to protest against touts. These actions don't seem to have stopped them - though with the possibility of botnets on their side, how could they?

There are tickets available at more reasonable prices, far closer to the £85 face value, but even so, the fact that some touts believe they can charge thousands is galling. However, you shouldn't buy them from these sources at any price - a note on Adele's ticket trusted ticket source Twickets reads: "Resale of tickets through any channel other than Twickets will not be accepted; you risk having them cancelled and being denied entry to the show. This applies to all UK shows."

The only surefire way to nab tickets for Adele's tour is through the official fan-to-fan resellers, Twickets.

Adele's latest album, 25, is out now.

Phil Hutcheon, Founder/CEO of DICE, who have launched the anti-secondary ticketing campaign Fans First, says to Best Fit: "A big motivation for us at DICE is to protect artist’s tickets from the secondary market, and we believe transparency and mobile ticketing is the answer. You have to make it difficult to resell. It’s easy to deactivate a mobile ticket and allow fans to purchase at the price the artist intended. No artist we know wants their fans to pay so high above face value."

Former Culture Secretary, now Business Secretary, Sajid Javid a vocal supporter of touts - he's says they're like "classic entrepreneurs". The Government is currently reviewing the secondary ticket market and is expected to report back in late May.

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