De La Soul release animated video for "Rock Co.Kane Flow" featuring MF DOOM

“With this project, we knew we wanted to create something special. Posdnuos had a clear vision of the vibe and comedic tone of the video, looking to recreate the group’s look during The Grind Date’s release back in 2004 (with a wrestling superhero twist),” says Hutchings.

“We knew we didn’t want to go down the road of AI and Deepfaking, instead opting to create fully animated versions of all the characters, no small undertaking. We took influence from various superhero films and media, and drew upon hours of classic wrestling footage for reference. After months of animating, rendering and complex Visual effects work, we were finally able to bring De La Soul & MF DOOM to the big screen just as they were in 2004.”

Originally released in 2004, The Grind Date, featured artists such as the late MF Doom, Ghostface Killah, Carl Thomas and Common. upon the announcement of the album, De La Soul released “Bigger” featuring Choklate as the first of two new songs on the 20th anniversary edition.