Run to the tills! Iron Maiden are partnering with Asda
Iron Maiden have teamed up with supermarket chain Asda to launch some exclusive products to coincide with their new album Senjutsu, which arrives next month.
As well as selling Senjutsu, 226 Asda stores across the UK will stock two exclusive items - an album edition of Trooper’s Sun & Steel Japanese Lager and a t-shirt featuring band mascot Eddie.
Andrew Thompson, Asda’s Senior Manager on Entertainment said, "Iron Maiden are an incredible British institution and the best in their field so it’s really exciting for us to be able to reward their legions of fans with some fantastic products for the launch of their hugely anticipated new album, Senjutsu on September 3rd."
Warner Music’s SVP Commercial, Derek Allen added, "There are few bands in the world that can provide such a breadth of products that their fan base love and we’re delighted that Asda respect music enough to partner with us across several sectors. Every Maiden studio album launch is an event and their fans get behind it like no other. This partnership offers something for everyone all in one place."
- KT Tunstall to receive Ivor Novello Award for Outstanding Song Collection
- Esperanza Spalding and Milton Nascimento to release album featuring Paul Simon and Lianne La Havas
- Becoming Led Zeppelin documentary has been acquired by Sony and will be released in cinemas
- Watch Ariana Grande in the official trailer for Wicked
- Beth Gibbons unveils final album preview, “Lost Changes”
- Kehlani announces fourth studio album, Crash
- Victor Ray releases new single "Falling Into Place" featuring Debbie
Get the Best Fit take on the week in music direct to your inbox every Friday
Zayn
Room Under The Stairs
Shaznay Lewis
Pages
Beth Gibbons
Lives Outgrown
