JAY-Z has confirmed new album 4:44, the follow up to 2013's Magna Carta Holy Grail, and teased the first track "Adnis" in a new trailer.
When it was originally teased people assumed Jay was prepping his next record, but a trailer for a film featuring Mahershala Ali and Danny Glover (and crediting Lupita Nyong'o) extinguished those hopes - briefly. Now it turns out that there is an album as well as a film... and both are being released next week on 30 June.
The new album is a TIDAL exclusive, obviously, with Sprint customers in the US also getting access. It's still unclear whether Jay is Lemonade-ing the LP - that is, releasing a full film/visual component - or the album and film are separate entities.
As Billboard note, this new collab between Jay/TIDAL and Spring is a big deal - in more ways than one: "the corporate partnership behind the US release is the first in a series of music exclusives, according to a joint statement, and it follows the announcement in January that Tidal sold a 33 percent stake in the company to Sprint for $200 million, giving it access to the telecom company's 45 million customers."
So is this essentially a commission by Sprint? Or is there some dignity behind it?
Pitchfork also note that Jay has changed his name again - for MCHG he dropped the hyphen, but it's back. It's also all caps now.