"MMMOOOAAAAAYAYA" is the first outing of the year from Illuminati Hotties, following last year's Free I.H.: This Is Not The One You’ve Been Waiting For album, and is accompanied by news of their new label Snack Shack Tracks, launched in partnership with Hopeless Records.

Bandleader Sarah Tudzin says of the label launch, "I’m incredibly stoked to be partnering with Hopeless Records on my own imprint, Snack Shack Tracks! With everything that has brought me to where I am, I knew that the next time around I needed to seek support from folks who trusted me - who believed not only in Illuminati Hotties, but also in myself, and my curative vision as a creator at large. Hopeless is the perfect collaborator for IH and beyond. I am thrilled, grateful, and looking forward to an expansive future for the music that we’re all total nerds about!"

She says of the new song, "Somebody told me my music is too ‘CUTE’ to take seriously, so I wrote them a love letter. I hope they’re laughing their patoots off."

Tudzin adds, "The springboard for the "MMMOOOAAAAAYAYA" video pays tribute to the iconic music video for D'angelo's "Untitled (How Does It Feel)" while demanding space for the subversion of male sexuality and flipping the dynamic of power throughout its three slimey minutes."

Illuminati Hotties' "MMMOOOAAAAAYAYA" single is out now on Snack Shack Tracks/Hopeless Records.