The new film is the latest chapter(s) of a wider narrative called The Odyssey, directed by Vincent Haycock.

Speaking about the new visuals, Haycock said: “We filmed "Queen of Peace" and "Long & Lost" in Scotland, one of my favorite places I’ve ever been to or filmed. The coast of Scotland is breathtaking, beautiful and harsh, an aesthetic mix that both Florence and I have been very interested in during the making of these videos. The Scottish people are amazing and especially the town of Easdale, the small island that we lived on and filmed. We shot in the winter and it was cold, brutal and endlessly inspiring, which I think really helped the story of Florence’s struggle with her family, the younger innocence vs. the feuding violence of the men around her, etc. The end of the video was done in a single take, at the very last seconds of light during a stormy barge ride on a freezing sea. The effort and focus on both the actors and crew was so amazing, Florence delivers one of my favorite moments to date and it’s one of my proudest technical and narrative accomplishments.”

Part one of The Odyssey is "What Kind Of Man", part two is "St. Jude", and part three is "Ship To Wreck".

How Big How Blue How Beautiful is out now.

Watch the film below, and then check out Florence Welch's upcoming arena tour afterwards.


9 - Odyssey, Belfast
10 - 3 Arena, Dublin
12 - Motorpoint Arena, Sheffield
14 - SSE Hydro, Glasgow
15 - Metro Radio Arena, Newcastle
17 - Capital Arena, Nottingham
18 - Arena, Manchester
19 - Genting Arena, Birmingham
21 - Alexandra Palace, London
22 - Alexandra Palace, London
24 - Alexandra Palace, London
25 - Alexandra Palace, London