Firing shots with her playful lyricism, rising artist Willow Kayne makes a decisive statement about coming-of-age fame with her new single “I Don’t Wanna Know”.
Gutsy and spiky-edged come to mind when digesting the alt-pop bops of Willow Kayne. After tucking away her former SoundCloud singles, the London-via-Bristol artist burst onto the scene in April with her debut label-released single “Two Seater”, and has fast established herself as a name to remember.
Riding the crest of the Gen Z wave, Kayne channels a mixture of late ‘90s pop-punk angst met with the early noughties tongue-in-cheek wit of Lily Allen. A major label proposition signed to Columbia and Tap Music (management of Dua Lipa, Ellie Goulding, Lana Del Rey), her sound knows no limits.
Complete with arresting rap verses, “I Don’t Wanna Know” is more outgoing than Kayne’s previous release. Over a full throttle glitching production indebted to her underground influences, the post-chorus line “I bet you touch yourself whilst looking at my poster / I don’t wanna know” cuts to the chase.
Teaming up with producer-artist Oscar Scheller (Rina Sawayama, Ashnikko, Shygirl), the pair lean into hyperpop tendencies but remain loyal to personal truths. “I Don’t Wanna Know” is a vibrant yet audacious cut that marks Kayne as a key player.
"'I Don’t Wanna Know' was a response to some hate comments I had seen on the internet on my previous release," says Kayne. "I was shocked to see people talk like that online, so I thought I’d write them a love song!"
"Oscar and I both love jungle and sugary kind of melodies so this song came very naturally. Rave culture is a huge influence in my work both melodically and visually, and we were the perfect pairing to bring the idea to life. I think the sweet melody juxtaposing the lyrics is my favourite element to the record... a sweet punch if you will!"