The Weeknd gives away Kiss Land-branded condoms

A lot has been said about the “hypersexuality” (or sleaze) on The Weeknd’s new album, and now the R&B musician is taking things to a whole new level by following in Daft Punk’s footsteps and giving away his own branded condoms.

To mark the Kiss Land tour and presumably self-aware that his music is probably the soundtrack to much love-making at the moment, Abel Tesfaye has teamed up with ONE Condoms to give away free protection across his North American live dates.

“With performances known for sexy mood and vibe, The Weeknd embodies the hip, edgy, artistic character of our customers,” the company’s Davin Wedel is quoted as saying. “His music evokes a passion and intimacy that perfectly complement the sensuality of ONE products.”

Check out what the items will look like below:

[via Pitchfork]