Tel Aviv dream-popper Or Edry shares upcoming cassette album Kidod

Noar Avud translates to “lost youth”, and it is that feeling that the young label aims to emulate. To achieve this, all their releases are available on cassette. Featuring mostly underground bands singing in Hebrew, their releases will be printed and distributed by Burger Records, with the goal of bringing Israel’s burgeoning indie scene to an international audience.

An early release on Noar Avud, Kidod sees Edry expand on her one-song discography in impressively hypnotic style. We had to find out more about her, her music, and the creative decisions behind the release.

Tell us a little about yourself.

I was born and raised in a small town in the middle of the desert called Arad. After college I served in the army for 5 years as a logistic officer. During the service I realised that an army carrier wasn't my true calling, and moved to the big city to try my luck in music scene as a bass player.

During my 11 years as a pro bass player in the Israeli music industry, I was lucky to be exposed to a wide range of music styles and musicians, I was inspired to create my own music and to produce it. I build myself a home recording studio, locked myself in there for one year and just did it - most of it by myself.

Could you explain a little what some of the most important songs on the cassette are about, for our English-speaking readers?

Every song has a different subject. The first track in the album is about my fear from the Israeli police, “Hanach" is about my youth in the desert. "Cheder Hoshech" is about my desperation from the complicated Tel Avivian guys, specially in compare to the ones I knew in Arad.

Tell us a little about the music scene in Tel Aviv and how it has influenced you.

The music scene in Tel Aviv is so tiny compared to the huge variety of styles and genres that it has to offer, which makes it a great source of inspiration for original and unique creation.

Why did you make the choice to release your music in Hebrew?

It's easier to say it in Hebrew but I'm gonna try: I chose to write my songs in Hebrew because this is the language that my heart is beating on. It's a very strong, old and magical language and I am so happy to know how to use it.

What is great about cassettes - both for releasing music, and for listening to it?

I was listening to cassettes all of my childhood and youth. I love the analogue sound of the tape. I love the two sides thing, I thought about it in my album as two mini albums - you need to stop and smoke something between side A and side B to understand it the best.