To Let A Good Thing Die is the second coming of soulful singer-songwriter Bruno Major, providing a beautifully crafted tapestry of stories interwoven with timeless narratives of human relationships, love and heartbreak, and existential musings.
His trademark soulful pop sound, alongside his soothing crooning and intimate lyricism really packs a punch, creating an atmosphere within every song that’s not a far cry from the romantic ideation alluded to in Hollywood movies.
It’s this rich calibre of romantic intent that makes the album so alluring. Bruno projects the intensity of feeling to new heights, even if it’s not directly linked to something physically experienced. The songs deploy streams of intimate visceral episodes, the beauty of which is stronger than whether the thing itself is real or not (“Have you felt a revolution? / Do you ever sit to stop and pause / Just to take a little moment / To see what's mine and yours?”).
The album also includes the heartwarming single “The Most Beautiful Thing”, co-written with Finneas. It ruminates on the concept of a soul mate - whom he has never met (“Will it be a pavement or a sidewalk / When I finally lay my eyes on you? / Someone I've already loved / Or will you find your way out of the blue?”). “Old Soul” is also a stand-out on the album, its upbeat trajectory and sonorous melody serving the perfect sit-in-the-sun-and-relax song.
Each track elicits a reminder of the importance of appreciating the beauty in everything (“The taste of a cigarette in Paris in spring / Conversation with herders, and the wisdom they bring”). Even during times like these, when we’re not immediately able to get out and do all of the things that make us happy, To Let A Good Thing Die shows us that even just imagining - or rather, knowing - that beauty is out there in all its forms, we can learn to ignite the flame again.