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Prince to release new album HITNRUN

07 August 2015, 17:29 | Written by Laurence Day

Prince will release a brand new record early next month, exclusively via TIDAL, called HITNRUN.

We knew the record was coming after members of his band 3RDEYEGIRL spilled the beans on BBC Radio 6 Music: "Super hardcore Prince fans that know every song he's ever recorded - we refer to them as 'The Purple Collective' or 'The Purple Army' - this album is absolutely for them, because it's super funky. There are a lot of experimental sounds. It's just hit after hit and definitely caters to those fans who just love to hear what Prince has to say, rather than wanting to always hear that classic Purple Rain Prince sound."

The LP is set to feature "HARDROCKLOVER", which was revealed last month. The new album might be an exclusive, but there's a single you can still only hear on Spotify.

Prince said of the partnership with Jay Z's streaming service:

"After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We've grown accustomed 2 and We're Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that's what freedom feels like, HITNRUN is what it sounds like."

Jay Z added:

"Prince has always been a visionary, a free-thinker. We're honored to offer his breadth of work, "1999," "Purple Rain," etc., music that has inspired so many, on TIDAL. We're also excited to be the home for his new upcoming album, HITNRUN. Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL's philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world."

HITNRUN will be available exclusively via TIDAL on 7 September, and it seems that Prince . It's produced by Joshua Welton, who co-produced last year's ARTOFFICIALAGE.

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