New study claims people stop listening to new music after they hit 33
A new study of US Spotify data by Skynet & Ebert claims that people generally stop trying to discover new music at the ripe old age of 33.
After that age, they reckon, people tend to switch off and just focus on music/artists they already know and love. New music discovery apparently peaks in early 20s, with consumption of 'mainstream' channels peaking in mid-teens.
The main findings of the study concluded:
"On average, while teens’ music taste is dominated by incredibly popular music, this proportion drops steadily through peoples’ 20s, before their tastes “mature” in their early 30s. Men and women listen similarly in their their teens, but after that, men’s mainstream music listening decreases much faster than it does for women. At any age, people with children (inferred from listening habits) listen to a smaller amounts of currently-popular music than the average listener of that age."
The study acknowledges its own pitfalls with a relatively small sample size - only US, only 2014 listeners, only Spotify users - but regardless, it paints an interesting picture.
Read the full study here.
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