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Logic signs seven-figure streaming deal with Twitch after announcing "retirement" from music

21 July 2020, 11:12 | Written by Cerys Kenneally

Logic might be retiring as a rapper, but he's just signed a seven-figure deal with video livestreaming service Twitch.

Last Friday (17 July), Logic - real name Sir Robert Bryson Hall II - announced his retirement from music to focus on being a father, and is releasing his final LP No Pressure this Friday (24 July).

Yesterday (20 July), The Verge confirmed in a new interview that Logic has signed an exclusive, seven-figure deal to stream weekly on Twitch.

Logic has been streaming on Twitch since 2015/16, and the deal is Twitch's first official exclusive partnership with a musician.

Speaking about the deal, Logic told The Verge, "I’m not this rapper guy, man, I’m just a nerd. I love video games. I’m blessed enough to have millions of fans and followers. So it is a great partnership. I’m going to bring new eyes to their service, they’re going to bring new money to my bank account, and - I’m just kidding."

He adds, "This is the place where if you want to interact with me, you’re going to do it here. I’m not going to be on Twitch, having political debates. I’m going to be on Twitch, helping people after they’ve had a day of protesting or political debates, unwind and laugh and smile. And if you want to know how I feel about the world, you listen to my music."

Logic also discusses why he announced his retirement from music last week, "I announced my retirement from music because it came to a point where I felt forced, like I had to do certain things, and it’s not that the label made me feel that way. I was doing it to myself, because I’m such a businessman, and I was pushing myself to the brink of insanity."

Logic's first Twitch stream takes place later today (21 July) from 5pm PT / 1am BST, and will see him premiere his 'final' album No Pressure ahead of its release on Friday (24 July).
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