Lekman says that the idea has come about so he can share with fans more directly, and also so that he can write about transient topics to ephemeral ends.

Explaining the project via his website in detail, Lekman said:

"Happy new year! 

Here’s my new years resolution for 2015: While working on my next album, I will sit down once a week, write down my thoughts, turn them into a song and share it with you directly. Think of these little songs as postcards. Little greetings from me to you. 

You see, I spend a lot of time on my songs, on their details. I sweep the streets that my characters walk on and polish every doorknob until I feel confident to let other people in. But it does lead to a very isolated creative phase. 

And I’ve been longing to share my thoughts and life with you a bit more. I’ve been longing to write about things that make sense one particular day but that might make no sense once the album comes out. 

Then at the end of this year we can sit down you and me and listen through these 52 songs, and remember where we were and when we were there, who we kissed and who we missed. I’m looking forward to that. 

Yours truly
Jens Lekman"

"Postcard # 1" is brief, clocking in at just over 90 seconds, and features a simple, waltzing piano motif. Above, the hollow-timbred keys, Lekman sings with wistful humour: "When you listen to this it's 2015... even if you listen to this in 2016..."

Listen below.