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Is Columbia House gearing up for a vinyl-only resurrection?

30 December 2015, 16:07 | Written by Laurence Day
(News)

North American mail-order music service Columbia House may be making a resurgence for vinyl, new owner John Lippman says.

According to the Wall Street Journal, Lippman plans to resurrect the service specifically for vinyl - although the first incarnation of Columbia House made its name with cassettes as well ("13 records or tapes for $1").

The original company, bought out of bankruptcy by Lippman, made a staggering $1.4 billion during it's mid-'90s heyday, but slipped into financial woes after the digital revolution.

According to Billboard, details on the service are still scant, but that a new version of Columbia House "probably won’t be a traditional store where you can pick-and-choose whatever you want," but would likely give subscribers “some ability to choose the records, genres of music and possibly other types of media they receive."

It's looking incredibly unlikely that you'll be able to take advantage of the same kinds of deals that the service offered in the '90s.

Vinyl's widely publicised comeback is still accelerating, with 2015 sales reaching dizzying highs the likes of which haven't been seen in decades. Whether a big-name mail order brand could ride the wave of still-modest success the format's had lately remains to be seen, but smaller-scale ventures are popular, with Vinyl Me, Please and the Too Pure Singles Club reaping rewards recently.

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