Recently-returning rapper, Eminem has decided to launch his own film company – predictably called ‘Shady Films’.

Mathers announced yesterday that he’s joined forces with YouTube channel LOUD to produce the second series of Detroit shoe shop show ‘Burn Rubber’, previously known as ‘Detroit Rubber’.

The partnership will also put out Rap Radar journalist Elliott Wilson’s CRWN interview show.

The Marshall Mathers LP 2, the rapper’s 11th album, is out 5 November.

[via The 405]