BBC launches new music platform, Playlister

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Joining forces with digital music providers Spotify, Deezer and YouTube, the Beeb has today announced BBC Playlister – a new music platform that will “transform people’s relationship with music from the corporation.”

Allowing listeners to add tracks heard across the BBC to a personal online playlist, they will then be able to listen in full by exporting to one of the above named partners. These playlists can be saved and returned to through a signing in process, and hand-picked recommendations from DJs and presenters will also be available.

“We have a proud musical heritage that dates back to the very beginning of the BBC’s history”, says BBC Director General Tony Hall. “Over the years we have found many new ways of bringing fantastic music to our viewers and listeners. Working with partners such as Spotify, YouTube and Deezer, we will once again transform our audiences’ relationship with music and the BBC.”

Chris Maples, VP of Spotify Europe, has commented that the partnership makes sense as the companies share a “passion for offering lovingly curated, great music to music fans.” Deezer CEO Axel Dauchez, meanwhile, added that with Deezer users spanning more than 180 countries, “now people across the world can listen to the music they love on the BBC.”

The first stages of BBC Playlister will launch in the coming days on PC and via a mobile browser. More information is available here.