Keem announced the single last week, and has today (30 April) unveiled the full track, which is teamed with a Eliel Ford-directed video that stars Keem and Travis Scott.
The new collaboration follows Keem's "no sense" single from last month, and when announcing the new track last week, the rapper shared the colour palette-style single artwork, which he also used (in different colours) for "no sense", "hooligan" and "sons & critics freestyle", hinting that the releases could be part of a larger project.
The rapper is yet to follow up his 2019 mixtape Die for My Bitch.
"durag activity" marks Scott's first outing since teaming up with Young Thug and M.I.A. last year on "Franchise".
In January Baby Keem appeared in pgLang's Calvin Klein campaign (Kendrick Lamar and Dave Free's company) which also featured Brent Faiyaz, actors Keith Powers and Ryan Destiny and more.
