The Masks follow up "Save Me" with another stunner "Say How You Feel 2V15" [Premiere]

The Masks are crafting their own dialect within the sprawling language of moody, electronic R&B, and their latest is a captivating new entry into their growing dictionary. There are phonetic roots that anchor all of the group’s work: airy vocals, beats that ricochet casually around the melody, synths (here, a piano) that push out to the song’s edges before being pulled backed into its core and dying out.

Their latest release uses those trademarks (as well as a nice twist: verses in the bridge that sound uncannily similar to Noname Gypsy with a British inflection) to explore the idea of communication, particularly the lack thereof that stymies relationships. It’s three and a half minutes of genuine empathy and passive-aggressive “I’m sorry you feel that way” apology rolled into one. “I can’t read your mind”, our narrator intones accusatorially; the voyeurism, the sense of being a fly on the wall during the kind of argument that might end a relationship would be cringe-inducing if it wasn’t all so lovely.

"We believe that music is the language of the soul, and 'Say' is expressing one) our belief in freedom of expression in a relationship to foster good relations and two) the freedom of expression in music as a cathartic and cleansing experience," The Masks say.

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