The accolade represents who the judges deem to be an act to watch out for over the next 12 months.
The BRIT Awards ceremony proper will be held on Wednesday 20 February 2013 at London’s O2 Arena, with James Corden hosting the night for the third year running.
For the first time, the trophy statue will be designed by Damien Hirst, following on from Sir Peter Blake’s design in 2012, and Vivienne Westwood’s in 2011.
More info on the event can be found here.
Read our Introducing interview with Odell here. He released his debut EP Songs from Another Love earlier this year.