Sigur Rós video to play in New York taxis

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A video by Sigur Rós is set to play on TVs in 3,000 New York cabs.

The beautifully-shot clip for ‘Varúð’, shot by legendary photographer Ryan McGinley, will be condensed and aired alongside various NBC programmes from 5 February throughout the city.

The venture is part of a project launched by the Art Production Fund.

You don’t need to book a flight to the U.S to watch the video though. Instead maybe just stream it below: