Ji Nilsson shares electrifying new single "Perfume"
Swedish pop upstart Ji Nilsson has unleashed her off-kilter summer tune "Perfume", a track that merges dreamy pop vibes with no-holds-barred chart hooks.
This new single follows "Heartbreakfree" and "Encore". It's a lovelorn ode, with heady notes of rose-tinted romance and optimistic youth. In "Perfume", trippy beats and tinkled ivories merge with '80s pop synths to create something intoxicating and unfathomably catchy; the chorus is doused in R&B harmonies, and it's even got nods to Outkast, as Nilsson stabs in post-chorus with "So fresh and so clean!".
Speaking about what we can expect in the future, Nilsson mused: "Pop, R&B, handclaps, thematic lyrics and underwater magic mermaid sounds... I also hope you'll recognize some of the feelings I describe, hope it makes you want to dance and maybe cry a little. And I hope you want to keep listening."
The single is out now on our sister label, Best Fit Recordings. You can purchase it now on iTunes.
Stream "Perfume" below.
Get the Best Fit take on the week in music direct to your inbox every Friday