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Beyoncé's Superbowl appearance boosts album sales by 200%

05 February 2013, 14:10 | Written by Luke Morgan Britton


So great was Beyoncé’s Superbowl appearance this weekend that everyone literally couldn’t wait to get their hands on her records, with digital album sales shooting up by over 230%.

The singer, who is set to tour the UK, Europe and, well, the world later this year, performed live at the half-time show on Sunday night in a performance so epic that it caused a power shortage afterwards.

Following the set, B’s single sales rose by 85% also. Meanwhile, sales for Destiny’s Child albums (who reunited with Ms Knowles at the gig) saw a 600% rise.

You can watch the performance in question here.

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