Why? – Paper Hearts [Best Fit UK Premiere]
Why?’s Yoni Wolf must have recently invested in a rather expensive new camcorder, because the group have certainly been getting their money’s worth of videos on this current album cycle.
The band donned their gym attire in the iPod/Gap advert-aping clip for ‘Sod In The Seed’ and gatecrashed possibly the hippest street party of recent memory in ‘Strawberries’. And that’s not even mentioning the rather sinister mockumentaries they’ve been dropping on Youtube prior to latest LP Mumps, Etc‘s release.
This time round, for our personal album highlight ‘Paper Hearts’, things are toned down a slight, as Yoni laments his status of ‘indie rap’s most eligible bachelor’ and rummages through his wardrobe/ favourite green-screen effects.
Watch the video above. Mumps, Etc is out now on City Slang in Europe and Anticon in the US.
- Royel Otis return with new track, "Moody"
- Shygirl joins forces with LSDXOXO on new single, "Satisfy"
- Brian Eno & Beatie Wolfe release new collaboration, "What We Are"
- Gina Birch announces second solo album, Trouble
- Maruja detail forthcoming debut album, Pain to Power
- Miley Cyrus shares new track "More to Lose"
- Sam Fender shares video for "Little Bit Closer" starring Adolescence's Owen Cooper
Get the Best Fit take on the week in music direct to your inbox every Friday
Mark Pritchard & Thom Yorke
Tall Tales
billy woods
GOLLIWOG
Mclusky
the world is still here and so are we
