David Bowie, Is Tropical et al have already proven this year that the art of a good music video isn’t dead. Also up there with them, busy ploughing away at resurrecting the long-lost medium, are London fourpiece Wolf Alice.
But instead of angering Catholic groups or depicting French teenagers masturbating over video game characters like the others, Wolf Alice show that their secret for thoroughly watchable video treatments is the simple mantra of “Seem to have fun yourself, and viewers will likewise follow suit”.
Lo and behold, that’s what happened when the band were let loose in front of a green screen – producing this Apple ad-esque clip for new single ‘Bros’.
‘Bros’ is out now on Chess Club Records, with the video streaming beneath:
