David Bowie, Is Tropical et al have already proven this year that the art of a good music video isn’t dead. Also up there with them, busy ploughing away at resurrecting the long-lost medium, are London fourpiece Wolf Alice.
But instead of angering Catholic groups or depicting French teenagers masturbating over video game characters like the others, Wolf Alice show that their secret for thoroughly watchable video treatments is the simple mantra of “Seem to have fun yourself, and viewers will likewise follow suit”.
Lo and behold, that’s what happened when the band were let loose in front of a green screen – producing this Apple ad-esque clip for new single ‘Bros’.
‘Bros’ is out now on Chess Club Records, with the video streaming beneath:
- Ami Taf Ra announces Kamasi Washington-produced debut album, The Prophet and The Madman
- Upchuck sign to Domino and share Ty Segall-produced track, "Plastic"
- Motion City Soundtrack announce first album in a decade, The Same Old Wasted Wonderful World
- Winter joins forces with Horse Jumper of Love on new single, "Misery"
- Watch Speedy Wunderground-signed experimentalists O. live in session
- Bicep collaborate with indigenous artists on new project, TAKKUUK
- Noah Cyrus details second album, I WANT MY LOVED ONES TO GO WITH ME
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Patrick Wolf
Crying The Neck
