David Bowie, Is Tropical et al have already proven this year that the art of a good music video isn’t dead. Also up there with them, busy ploughing away at resurrecting the long-lost medium, are London fourpiece Wolf Alice.
But instead of angering Catholic groups or depicting French teenagers masturbating over video game characters like the others, Wolf Alice show that their secret for thoroughly watchable video treatments is the simple mantra of “Seem to have fun yourself, and viewers will likewise follow suit”.
Lo and behold, that’s what happened when the band were let loose in front of a green screen – producing this Apple ad-esque clip for new single ‘Bros’.
‘Bros’ is out now on Chess Club Records, with the video streaming beneath:
- Man/Woman/Chainsaw to headline SON Estrella Galicia's Sebright Arms event
- TOPS sign to Ghostly International and share new single, "ICU2"
- Sally Shapiro share new single, "Did You Call Tonight"
- Nadine Shah announces debut live album, Live In London
- Bloc Party announce 20th anniversary edition of debut album, Silent Alarm
- DEBBY FRIDAY announces forthcoming album, The Starrr Of The Queen Of Life
- Turnstile join forces with Devonté Hynes and Hayley Williams on "SEEIN' STARS"
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