Years & Years releases own version of Crystal Waters' "100% Pure Love"

01 November 2022, 11:36 | Written by Cerys Kenneally

(News)

(Years & Years)

Years & Years has delivered a reimagined version of Crystal Waters' "100% Pure Love", which will soundtrack Target’s 2022 holiday advert campaign.

The new version of Crystal Waters' 1994 classic "100% Pure Love" marks Years & Years' first release since Olly Alexander gave his cover of Estelle's "American Boy" an official release in August, and will be used as the soundtrack for Target's 2022 holiday ad campaign.

Alexander says of the release, "I was so happy when Target asked me to create my own version of the legendary Crystal Waters track "100% Pure Love". I knew right away I wanted to work with Georgia and Mark Ralph to bring this cover to life. Crystal's vocal on the original is so captivating, she has such a special energy and that really inspired me when I came to record my vocals. I’m really hoping people enjoy it, it has such a positive message and liberating feel to it, I love it!"

Years & Years' latest album Night Call arrived in January.

Years & Years' version of "100% Pure Love" is out now on Polydor Records.