Olivia Rodrigo’s GUTS World Tour Bus arrives at BST Hyde Park

To coincide with her set, a GUTS World Tour installation has been set up inside the festival grounds, offering an immersive experience for fans.

Open from 1pm to 7:30pm today, the GUTS World Tour Bus includes a series of interactive elements for ticketholders, including replica tour outfits, a vanity station, and themed photo opportunities. Visitors can also hear a pre-recorded message from Rodrigo, accessible through a phone booth-style installation positioned nearby.

A limited range of exclusive merchandise is available on-site, including a customisable butterfly crossbody bag and bottles of SOUR Grape Soda. These items are only available during Rodrigo’s headline day and while supplies last.

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The activation follows a previous appearance of the GUTS tour bus at Spitalfields Market on Thursday, where fans were given an early look ahead of the festival. At Hyde Park, the installation sits alongside other attractions on-site, including multiple stages, food and drink vendors, and additional artist-themed experiences planned throughout the summer.

BST Hyde Park continues through July with a series of high-profile performances, including back-to-back shows from Zach Bryan (28 & 29 June), Noah Kahan (4 July), Sabrina Carpenter (5 & 6 July), Neil Young and the Chrome Dreams (11 July), Stevie Wonder (12 July), and Jeff Lynne’s ELO (13 July).

First launched in 2013, BST Hyde Park has become a fixture of the London summer festival calendar, pairing full-day concert programming with pop-ups, brand activations, and a midweek programme of free community events known as Open House.