Lauv returns with the brand new single, "Potential"
Singer-songwriter and producer Lauv has released his first single of the year, “Potential.”
The accompanying music video, directed by Luke Orlando (Charli XCX, Caroline Polachek), sees Lauv shine in his first-ever fully-choreographed video.
“‘Potential’ is about realizing you have feelings for someone and dreaming about the potential of what it could be,” Lauv shares. “It’s the beginning of my next, most authentic chapter, and I can’t wait to share this and everything that’s coming next.”
“Potential” follows recent collaborations, including “I Got You” with globally renowned K-Pop group TWICE and “Run Back To You” with Chinese multi-hyphenate Lay Zhang, and also marks his first release under his new partnership with AWAL, a global recording business designed to help independent artists excel and retain ownership of their own music while still providing the services of a traditional label.
"Potential" is out now via AWAL.
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