After collaborating with the likes of Yungblud, PinkPantheress and Siiickbrain this year, WILLOW has released new single "maybe it's my fault", which is, according to Consequence, the lead outing from her follow-up to last year's lately I feel EVERYTHING album.

WILLOW said of the new single, "It’s all too often in tender emotional states we try to blame our hurts on other people. Even though none of us are perfect, in some capacity it’s us who allow ourselves to get into situations that don’t serve our highest purpose. "maybe it’s my fault" explores what it’s like to hold ourselves equally accountable for the emotional pain we feel while also allowing ourselves to be human and fully process ALL of our feelings without shame."