Stormzy signs to newly launched 0207 Def Jam label

Last week Universal Music Group (UMG) launched 0207 Def Jam, the UK base for the legendary Def Jam Recordings label.

0207 Def Jam is led by co-Presidents and Ghanaian, London-born twin brothers Alec and Alex Boateng, and today (30 November) they've announced their debut signing - Stormzy.

STORMZY || A ONCE IN A GENERATION ARTIST || WELCOME TO THE 0207 & UNIVERSAL MUSIC FAMILY
#MERKY

@misanharriman pic.twitter.com/DSJmeP9iP1

— Universal Music UK (@UMusicuk) November 30, 2020

Stormzy's albums and singles were previously released via #Merky and distributed by Atlantic.

The name of the new Def Jam label includes the numbers "0207", which refer to the telephone area code for central London.

Universal Music UK Chairman and CEO David Joseph said of the label launch last week, "Bringing the Boateng brothers together at 0207 Def Jam is an important moment in British culture. Alec and Alex have always done things their own way with success always quick to follow. They have already assembled an exceptionally talented top team with a clear vision for this exciting new chapter in the history of one of the world’s most famous labels."

Jeff Harleston, interim Chairman and CEO at Def Jam Recordings added, "It is a perfect fit having Alex and Alec at the helm of 0207 Def Jam. Their creativity, artist relationships, and connection with culture are all key elements that have made Def Jam such an important label for over 35 years. I have no doubt that Alex, Alec and their team will only make the label and the brand even stronger."