Snoop Dogg has joined Def Jam Recordings as the label's new executive creative and strategic consultant.
Legendary rapper Snoop Dogg has joined the Def Jam Recordings team in LA as executive creative and strategic consultant, which will see him focus on A&R and creative development.
In an announcement video posted to Instagram, Snoop Dogg said, "Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records. Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop."
He continued, "So when I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to not just be rappers and not just be artists, but to be superstars."
While speaking about what to expect from Snoop Dogg's involvement at the label, he explained, "You can look forward to a whole lotta great music videos, TV shows, content, video games, oh yeah and most important - hit records, 'cause that's what Def Jam's about, hit records."