Shura: "My indie label will continue to own my record after I'm dead"

Yesterday (29 June), RAYE received supportive messages from MNEK, Lauren Aquilina, Shura, Charli XCX and more after revealing she hasn’t been "allowed" to put out an album despite being on a four-album record deal since 2014.

Earlier today (30 June) Shura shared her own experience with both major and independent record labels on Twitter, writing, "it’s no secret that major labels suck but absolutely no to y’all saying indies are the answer. indie labels are are just as capable of sucking big time. if you can afford to make a record without a label do it. not everyone (myself included) can."

it’s no secret that major labels suck but absolutely no to y’all saying indies are the answer. indie labels are are just as capable of sucking big time. if you can afford to make a record without a label do it. not everyone (myself included) can.

— shura (@shura) June 30, 2021

In a second tweet, Shura added, "i’ve been signed to both. and at least polydor never made me pay for my own single PR."

i’ve been signed to both. and at least polydor never made me pay for my own single PR

— shura (@shura) June 30, 2021

A couple of hours later, Shura wrote, "i have signed to a major. i’ve signed to an indie. i get my masters back from universal in the next 10 years. my indie label will continue to own my record after i’m dead. it’s not as simple as major vs indie."

i have signed to a major. i’ve signed to an indie. i get my masters back from universal in the next 10 years. my indie label will continue to own my record after i’m dead. it’s not as simple as major vs indie.

— shura (@shura) June 30, 2021

Shura confirmed in another tweet that the "record" she was referring to is her 2019 second album forevher, which was released via Secretly Canadian.

forevher will be owned by a label forever. MY MIND.

— shura (@shura) June 30, 2021