
IKEA recruit D Double E for their brilliant new Christmas advert
08 November 2019, 12:20
| Written by
Cerys Kenneally
A surprising collaboration between Swedish furniture company IKEA and grime OG D Double E has been unveiled in the form of a new Christmas advert.
D Double E is the star of IKEA's new Christmas advert for 2019.
The rapper doesn't feature in video himself - instead his rapping skills are portrayed through a playful selection of toys and ornaments (including a rabbit shaped teapot) urging a family to update the interior of their house.
On Wednesday D Double E dropped his new single "Where Do We Come From?" featuring Ghetts.
Latest
- Folk Bitch Trio navigate unrequited love on new single, "Moth Song"
- The Beths announce debut full-length for ANTI-, Straight Line Was A Lie
- Mac DeMarco details forthcoming album, Guitar
- Gorillaz mark 25 years with headline slot at Madrid’s new eco-conscious festival Pulse of Gaia
- Sir Chloe announce second album, Swallow The Knife
- Milo Korbenski releases new single “Ratworm,” ahead of upcoming album Sex Angel
- Katie Malco collaborates with Mui Zyu on new track, "When You’re Sleeping"
Get the Best Fit take on the week in music direct to your inbox every Friday
Read next
Listen
There's a new idol to worship, and he goes by Cain Culto
meg elsier puts pedal to the slacker metal on “sportscar [scrapped]”
Retail Drugs breathes fire in the blown-out alternative rock “manny”
Fabrizio Cammarata offers a sacred soundscape in “Asanta”
Verve-signed Aron! releases debut EP Cozy you (and other nice songs)
Gracie and Rachel deliver folk-pop for the future on "WTF"
Reviews

Tropical F*ck Storm
Fairyland Codex
20 Jun 2025

Loyle Carner
hopefully !
19 Jun 2025

YUNGBLUD
Idols
18 Jun 2025

Yaya Bey
do it afraid
18 Jun 2025