
IKEA recruit D Double E for their brilliant new Christmas advert
08 November 2019, 12:20
| Written by
Cerys Kenneally
A surprising collaboration between Swedish furniture company IKEA and grime OG D Double E has been unveiled in the form of a new Christmas advert.
D Double E is the star of IKEA's new Christmas advert for 2019.
The rapper doesn't feature in video himself - instead his rapping skills are portrayed through a playful selection of toys and ornaments (including a rabbit shaped teapot) urging a family to update the interior of their house.
On Wednesday D Double E dropped his new single "Where Do We Come From?" featuring Ghetts.
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