Erykah Badu is actually making incense that smells like her vagina

In a new interview with 10 Magazine, Badu spoke about her forthcoming Badu World Market, an online merchandise shop due to open on 20 February, and will sell bespoke clothing and accessories, apothecary products, and more.

She also revealed that she's creating a product that pays tribute to her "superpower" - incense that smells like her own vagina. Expanding on her "superpower", Badu explains, "There’s an urban legend that my pussy changes men. The men that I fall in love with, and fall in love with me, change jobs and lives."

Badu says of her unique product Badu’s Pussy, "I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it."

When asked if the process felt personal, Badu replies, "Yeah, man! The people deserve it!"

News of Badu's vagina scented incense arrives hot on the heels of Gwyneth Paltrow's candle that smells like her vagina, launched through her wellness brand Goop last month.