Adele previews 30 song "Hold On" in new Amazon advert

08 November 2021, 10:03 | Written by Cerys Kenneally

(News)

(Adele)

A clip of Adele's "Hold On" song from her upcoming 30 album soundtracks the new Amazon holiday advert.

Last month Adele made her long-awaited comeback with "Easy On Me", the first single from her upcoming fourth album 30.

Following Saturday's (6 November) filming event for her upcoming ITV show An Audience With Adele, a clip of a new song titled "Hold On" has appeared in the new Amazon holiday advert.

30 will follow 2015's 25 album, and in a statement shared to socials last month, Adele described the album as "my ride or die throughout the most turbulent period of my life."

The new album is produced by frequent collaborators Greg Kurstin, Max Martin, Shellback and Tobias Jesso Jr, as well as new collaborators Inflo and Ludwig Göransson.

Adele's 30 album will arrive on 19 November via Columbia Records, and is available to pre-order now.