BLACKPINK create jingle for new Oreo campaign
BLACKPINK have teamed up with Oreo for a new campaign which also features a fresh jingle made by the group.
This week Oreo Asia has unveiled a new promo video for its BLACKPINK collaboration, which features BLACKPINK Oreo packaging, two exclusive versions of regular Oreos with strawberry filling and pink Oreos with dark chocolate filling, and BLACKPINK fans will also be able to collect 10 photo cards.
BLACKPINK feature in the Oreo campaign video, also have also created the new jingle, which includes Oreo's "Twist, Lick, Dunk" tagline.
Hypebeast reports that Oreo said of the collaboration, "Music is a key passion point and a great platform to spark playful connections with our consumers. Over the last decade, we have seen the enormous rise of K-pop and its far-reaching influence on Asian culture. BLACKPINK is at the forefront of this and is one of the biggest icons of the generation. We look forward to bringing millions of Oreo fans and BLINKs together to create moments of play."
The BLACKPINK and Oreo collaboration is due to launch in Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
Last month it was revealed that BLACKPINK will be the first ever K-pop act to headline Coachella.
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Patrick Wolf
Crying The Neck
