With a full-throated yell of a voice, Icelandic newcomer Soffía Björg could be set to make a name for herself as she unveils her debut single "I Lie".
Björg, originally from Borgarfjörður in the country north of Reykjavik, draws on folk and Americana influences for the driving "I Lie" which throbs with a passion right from the opening crunch of guitar chords.
Recorded with renowned producer Ben Hillier (Blur, Elbow) and accompanied by some excellent Icelandic sidemen and women, this debut single is a bold and bright introduction to the world of the young Björg where we find her equally pleading and fuck-you-ing in the lyrics. Her voice is quite something; at points deep, at others freeing it up in ways similar to Neko Case unleashing a vocal. It has an experience and worn-in quality beyond her years, and sounds completely and utterly honest in delivery.
Björg will release a debut album sometime soon, and if it contains songs as good as this then we might have a unique talent on our hands.