Watch the fun-fuelled visuals for Seinabo Sey's upbeat new track "Pretend"
Incorporating traditional soul vocals and contemporary pop beats seem to work for a lot of commercial artists. Seinabo Sey, Sweden's soul saviour, has just raised the bar with her latest summer hit "Pretend".
By using an urban landscape as the ultimate adolescent playground, Sey transforms her simmering track into a must-have on summer playlists. The persistent pitter-patter beat adds a timelessness to thesounds, further illuminating the infinite nature of city life, and all the sleep-deprivation that comes with it.
"Pretend" might be our new 'we're not sleeping tonight' tune. Pulsing with energy and the big-city-buzz we've all craved at one time or other, Sey sends us all into the darkest night..
You can watch the visuals for "Pretend" below.
- Tokyo label Irori Records to showcase at The Great Escape
- Falle Nioke unveils details of his forthcoming debut album, Love From The Sea
- Thom Yorke and Mark Pritchard present new track, "The Spirit"
- Tommy WÁ signs to Dirty Hit and reissues Roadman & Folks
- Verraco announces his debut for XL Recordings, Basic Maneuvers
- Everything Everything detail tenth anniversary edition of Get To Heaven
- Adore sign to Big Scary Monsters and share "Show Me Your Teeth"
Get the Best Fit take on the week in music direct to your inbox every Friday

Blondshell
If You Asked For A Picture

Monolake
Gravity

Car Seat Headrest
The Scholars
