As introductions go, “Cry Baby Cry” is a crushing handshake or, at the very least, a bruising embrace from newcomers PROM.
It’s rare to find a band, especially in their debut release, matching a track with such glorious simplicity in moving image. The sight of a writhing male band member in a clinging dress twitching as vicious guitars and relentless percussion reaches its ferocious crescendo is a inimitable match. By the video’s closing seconds, the full band are in on the act, bringing the song (produced by Mike Page) to a snarling halt.
While we don’t know much about PROM, aside from scuttling from the capital’s underbelly, this is a breathless potshot of intent. Our next taster can’t come soon enough.
- Royel Otis return with new track, "Moody"
- Shygirl joins forces with LSDXOXO on new single, "Satisfy"
- Brian Eno & Beatie Wolfe release new collaboration, "What We Are"
- Gina Birch announces second solo album, Trouble
- Maruja detail forthcoming debut album, Pain to Power
- Miley Cyrus shares new track "More to Lose"
- Sam Fender shares video for "Little Bit Closer" starring Adolescence's Owen Cooper
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