TV For Cats introduce their whimsical world with deceivingly bright “Where Did the Time Go?”

Juxtaposition is a funny thing, you wouldn’t gather the melancholic undercurrent from these sunny, dance-rock tunes. But the TV For Cats trio of friends – Sammy, Georgia, and Daisy – like to break expectations. “The vibe is the fucking darkest depths of the psyche, packaged in the stupidest, brightest box, with a big bow on it,” founder Sammy says. “When you actually look a little bit deeper, it’s fucking dark as anything.” Knowing this, these songs about doomscrolling and going sober hit harder and establish TV For Cats as a band with more than meets the eye.

They weren’t always a band, however. Earlier single “Simply Breathing” / “As The Day Moves Along” was released in 2024 with only Sammy at the helm, moving past a previous “slightly clubbier” project. “I had this moment of realisation that I missed being in a band, having real instruments, and making noise in a practice room,” he says. “I took that clubby dance element and brought it into an acoustic world.” Sammy had always been writing music; the plinky-plonky “Simply Breathing” sat on a hard drive for 10 years and went through around 20 iterations, some closer to ‘60s jangle pop and others driven by a hard-hitting synth bassline.

At this point, the groundwork was laid for the others to slot in. Sammy and Georgia are partners, whom she knew from his old band, while Daisy and Georgia are colleagues at Heavenly Recordings. “We all spend so much time together,” Georgia says. “Our whole shared world is music and an extension of that is our taste in art and fashion, extending to a more visually creative world.”

TV For Cats is Georgia and Daisy’s first stint in a band. Naturally, it was nerve-wracking at first, but Georgia says they’re “now at a point where we can have ideas together.” “It has not disappointed!” Daisy exclaims. Unending giggles capture how fun the experience has been for the trio. Georgia and Daisy continue to grow into their roles, and the music no longer entirely falls on Sammy.

They’re a tight-knit unit, and the live shows are where their collaboration truly comes to life. Sammy’s demos will transcend hard drive listening when everyone adds their flourishes in the band room and on stage. “Seeing people afterwards, having specific songs that jumped out at them that they really loved, that part is always really fulfilling,” Georgia says. Daisy agrees: “Introducing new songs is so exciting for us. We all can’t wait to play them to get that feedback from those who haven’t heard them yet.”

Returning to their underlying morbidness, it’s revealed TV For Cats frequently practised early on in a pub basement they liken to a dungeon. “It was horrible,” Sammy deadpans, but to envision their vibrant music coming out of such a festering space is hilarious.

Meanwhile, “As The Day Moves Along” resembles bossa nova, and while it’s a far cry from its quirky A-side, it’s still clearly TV For Cats – that unique disparity is the goal. “I don’t want it to be weird if, for example, TV For Cats released a video with poetry over the track, and people go, ‘What the fuck are they doing?’ I want that to be understood,” Sammy explains. “Creating those more limitless boundaries is the next step.”

“It’s fun to give glimpses into different corners of what we do,” Georgia says. “You can kind of fucking do anything; there’s no expectation for it to be one way or another.” Without a doubt, TV For Cats live and breathe music, and their lovely camaraderie together says it all.