Punters and label owners alike brave the cold, as day one begins.

Michael from Moshi Moshi follows in the footsteps of P Diddy and shows off his new clothing line.

Bella Union drop prices and up the retro listening equipment stakes.

And so the Best Looking Vinyl competition begins...

Running from 11am-5pm, there is still probably not enough time to rummage through everything.

Shoegaze-friendly Sonic Cathedral blow competition away with these ginger bread effects pedals.

Listen before you buy, quite literally.

The definition of keeping things in house.

Fingerless gloves, because you need to keep warm while fingering through re-releases.

And so the Best Looking Vinyl competition ends.

RINSE offering up Friday night tunes on a Saturday morning.

Ninja Tune hoping they sell a lot, or they will have to lug all these back.

Cupcake and a download code from Full Time Hobby. Bargain.

Fleet Foxes poster, one of many Bella visual treats.

Big Scary Monsters bring the memes to the IRL.

Moshi Moshi and Indie Market bunting engaged in turf war.

Another for all you vinyl fetishists.

Berlins most recent musical import rips off Germanys worst culinary export.

Arts and crafts lessons coming in handy for Gringo Records.

Time to call it a day, folks. A mighty good day.